vaheddenbio

Virginia Hedden, Marketing
M.A., M.B.A.
Accredited Public Relations

heddva@aol.com
Office/Fax: 610.525.1069
Office hours by appointment

Public Relations
Marketing
Marketing on the Web
Management

Links:
LcomSolutions Marketing
www.ama.org
www.prsa.org

In addition to teaching, I am a marketing consultant with over 20 years experience in advertising, public relations and marketing programs. I began my career as an art educator, graphic designer and progressed through the ranks of marketing management. My hands on management style has earned accolades from former employees, customers and clients. I earned a Master's degree in journalism from Ohio State University and an Master's in Business Administration with a concentration in marketing from Drexel University. My experience includes:

Strategic Marketing plans
Advertising/media planning
Branding
Marketing Communications
New Product Development
Internet Marketing/web site development
Direct mail

Principles of Marketing 111 Fall 2003	Hello and welcome to my courses. Currently you will find the syllabi for each course listed and reference materials.
Syllabus Class Schedule Grading Reference Material Web Sites Code of Conduct Text Website Student Projects
Marketing on the Web 211 Spring 2003	Student Comments: (instructor was) "well organized, up-to-date material and information on an ever changing subject." "She is very knowledgeable --and respectful of students. She has done a lot to provide research and information for us."
Syllabus -- being revised Class Schedule Grading Reference Material Web Sites Code of Conduct Text Website Student Projects
Public Relations - Syllabus unavailable Class Schedule Grading Reference Material Web Sites Code of Conduct Text Website Student Projects