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Virginia Hedden, Marketing
M.A., M.B.A.
Accredited Public Relations

 heddva@aol.com
Office/Fax: 610.525.1069
Office hours by appointment

Public Relations
Marketing
Marketing on the Web
Management

Links:
LcomSolutions Marketing
www.ama.org
www.prsa.org

In addition to teaching, I am a marketing consultant with over 20 years experience in advertising, public relations and marketing programs.  I began my career as an art educator, graphic designer and progressed through the ranks of marketing management.  My hands on management style has earned accolades from former employees, customers and clients. I earned a Master's degree in journalism from Ohio State University and an Master's in Business Administration with a concentration in marketing from Drexel University.  My experience includes:
  • Strategic Marketing plans
  • Advertising/media planning
  • Branding
  • Marketing Communications
  • New Product Development
  • Internet Marketing/web site development
  • Direct mail
     

 


Principles of Marketing 111
Fall 2003
 
Hello and welcome to my courses. 

Currently you will find the syllabi for each course listed and reference materials.  

  Syllabus
  Class Schedule
  Grading
  Reference Material
  Web Sites
  Code of Conduct
  Text Website
  Student Projects
Marketing on the Web 211
Spring 2003
 

 Student Comments:

(instructor was) "well organized, up-to-date material and information on an ever changing  subject."       

"She is very knowledgeable --and respectful of students.  She has done a lot to provide research and information for us."

 Syllabus -- being revised
  Class Schedule
  Grading
  Reference Material
  Web Sites
  Code of Conduct
  Text Website
  Student Projects
Public Relations -
  Syllabus unavailable
  Class Schedule
  Grading
  Reference Material
  Web Sites
  Code of Conduct
  Text Website
  Student Projects

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