Business and Computer Science
Marketing 111, Principles of Marketing, 3 Credits
Wednesday 7 – 10 p.m., Classroom—Parkhouse 343
Sept. 3 – December 12, 2003
Virginia Hedden, Adjunct Professor
e-mail: firstname.lastname@example.org or email@example.com
Office Hours by Appointment
Last Day to ADD/DROP Class is September 9th, 2003.
Class Cancellation Policy: Rush hour traffic may cause delays to the start of class. Class will not be canceled unless notice is posted on the classroom door or if I emailed you.
College Inclement weather numbers: 320 (day) 2320 (evening)
Course Prerequisites: Business Math and Economics
Text and Other Materials:
Basic Marketing, A Global Managerial Approach, William D. Perreault, Jr. and E. Jerome McCarthy, McGraw-Hill, Illinois, 2002 14th edition. ISBN 0-07-243013-3
Student website to accompany text:
Student CD with practice tests, power points, and reference material
Additional Reference Materials:
This course is designed to acquaint the student with the principles and problems of the marketing of goods and the methods of distribution from producer or manufacturer to the consumer. The course includes a study of the types, functions, and practices of wholesalers and retailers in the American marketing system and of efficient marketing techniques in the development and expansion of American and foreign markets.
Course Objectives: . Marketing is a key ingredient in meeting the global challenges of organizations worldwide. Marketing should not be confused with advertising and sales. In this course you will discover the true nature of marketing and why advertising & sales are merely ingredients of the marketing mix. Additional aspects of marketing will be introduced. These aspects include:
Assignments and Class Participation:To accomplish these objectives, the course material will be presented, and evaluations done through (1) Videos and Lectures, (2) In-class discussions/team assignments, (3) Case analysis, (4) Three Exams and (5) a short research paper. The lectures will tend to supplement and advance the required readings, in-class discussions, and case analysis.
It is the responsibility of the student to do the required readings and assignments prior to the class meeting.
Active participation is part of your grade. It includes (1) asking questions, (2) answering questions raised by the instructor, (3) responding to other student’s comments, etc.
(4) Bringing relevant articles or other materials to class that illustrate some of the things you have learned in the course. These articles or materials must be accompanied by a short, professionally written, summary (less than one page). Be sure to put your name in the top, right-hand corner, last name first.
Criteria and Methods of Evaluation:
Grades: A =90 –100, B= 89 – 80, C =79 –70, D =69 – 60, F = <60
Class Communication: Please make sure I have your current email address and that you check it once a week. Everyone has a Mc3 email address.
Attendance Policy:Due to the large amount of material that will be covered in a very short time, students are required to attend class regularly, participate in class discussions, and complete projects on time.
Missed Work/Test Make-Up Policy:
Only in extreme circumstances will I allow a student to make-up the midterm or final exam. If there are problems with the exam dates please let me know immediately.
Students with Disabilities Policy:
"Students with disabilities may be eligible for accommodations in this course. Contact the Director of Services for Students with Disabilities in the Counseling Center, College Hall, at (215) 641-6575/6577 for more information. At West Campus, contact the Director of Student Affairs, (610) 718-1839."
Withdrawal Policy:To withdraw from a course or totally from the College, students must obtain a withdrawal form from the office of admissions and records. By completing the withdrawal form, students may withdraw from any or all courses no later than one week after mid-term with a grade of "W." If students wish to withdraw later than one week after mid-term, a signature from each instructor is required. It is at the instructor's discretion to assign a "W" grade after the withdrawal period. If the instructor agrees to assign a "W" grade, a withdrawal form must be completed. Failure to attend class is not an official withdrawal.
Academic Discipline/Cheating/Plagiarism Policy:
Student Code of Conduct (in Student Handbook) http://www.mc3.edu/gen/polpro/st_code_of_conduct.html
"Students are expected to be well-motivated and constructive in their pursuit of learning. Attendance at the College is a privilege, not a right; and a student, by the act of registration, concedes to the College the right to require the withdrawal of any student at any time when it is necessary to safeguard the College's ideals. Plagiarism is a serious offense and will result in failing the course. If you are unsure about how to cite reference materials please ask or refer to the following website.
Avoiding Plagiarism Reference:http://www.mc3.edu/sa/lib/links/Llref.htm#Plagiarism
MC3, Mkt 111, Principles of Marketing