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Text and Other Materials:
Basic Marketing, A Global Managerial Approach, William D. Perreault, Jr. and E. Jerome McCarthy, McGraw-Hill, Illinois, 2002 14th edition. ISBN 0-07-243013-3

Student website to accompany text:
http://highered.mcgraw-hill.com/sites/0072409479/student_view0/
Student CD with practice tests, power points, and reference material

Additional Reference Materials:
Text Notes pages 754- 815
Wall Street Journal, Business Week, Fortune Magazine,
Business Press
www.ama.org
http://www.mc3.edu/sa/lib/links/Llref.htm

Course Overview

This course is designed to acquaint the student with the principles and problems of the marketing of goods and the methods of distribution from producer or manufacturer to the consumer. The course includes a study of the types, functions, and practices of wholesalers and retailers in the American marketing system and of efficient marketing techniques in the development and expansion of American and foreign markets.

Course Objectives: . Marketing is a key ingredient in meeting the global challenges of organizations worldwide. Marketing should not be confused with advertising and sales. In this course you will discover the true nature of marketing and why advertising & sales are merely ingredients of the marketing mix. Additional aspects of marketing will be introduced. These aspects include:

  • Marketing strategy

  • Market planning

  • Distribution

  • Retailing and Wholesaling

  • International Marketing

  • Target Marketing

  • Market Segmentation

  • Pricing Sales

  • Promotion

  • Services Marketing

  • Industrial Marketing